Experience the enchanting world of Korean beauty with our curated selection of makeup products. Unveil your inner radiance and embrace a new level of elegance as you explore the artistry of Korean makeup. 

From innovative skincare-infused BB creams and CC cushions to vibrant lip tints and everything in between, we've brought together the best of K-beauty to elevate your beauty routine. Discover the magic of Korean makeup that not only enhances your natural beauty but also nurtures your skin. Get ready to embark on a journey that will transform the way you see and feel makeup. Welcome to the captivating realm of Korean cosmetics, where timeless tradition meets modern innovation.

Searching for the best Korean makeup brands

Are you on the Quest for Premier Korean Makeup Brands? You don't need to be an expert in identifying the top brands; that's where we come in! We tirelessly explore every corner to present you with what we consider to be the absolute finest.

Some of our favourite Korean makeup brands include Rom&nd, Heimish, House of Hur and Etude House.

What makeup do Koreans use?

The makeup preferences in Korea reflect a distinctive approach compared to Western makeup traditions. Korean makeup leans towards a more understated use of foundation and powder, focusing on enhancing natural beauty.

Korean makeup artistry places particular emphasis on the eyes. The application of eyeshadow takes center stage, with intricate and creative designs being a common sight. The curling of eyelashes is a popular practice, paired with generous mascara application to achieve a captivating and dramatic look. Check Heimish Dailism Smudge Stop Mascara Volume

When it comes to lip colour, Korean makeup trends often favour a subtler palette compared to their Western counterparts. The emphasis is on achieving a soft and natural lip look that complements the overall understated elegance that Korean makeup is known for.

Check the hydrating power of TOCOBO lip care line. Get your glossy look with Rom&nd Glasting Water Gloss and add some fruity lips with Rom&nd Glasting Melting Balm

What's the best Korean makeup brand offering blushes?

Korea has become a country synonymous with skincare products. K-Beauty has a major focus on what ingredients are used in products, typically leaning on natural essences and oils. Same applies to the Korean makeup.

Enhance the rosy glow of your cheeks with House of HUR Moist Ampule Blusher, formulated with moisturizing ingredients that provide nourishment to your skin. Its lightweight texture effortlessly blends onto the skin, giving you a natural and radiant complexion. Select from a range of three beautiful colors to suit your preference.

How Does Korean Makeup Differ From Western Makeup?

Korean makeup stands out with its primary focus on achieving flawless, luminous skin, embracing gradient lips, favoring naturally-shaped brows, giving special attention to brightening the eyes, placing blush lower for a youthful flush, and adopting a more subtle, nature-inspired approach to enhancing facial features.

Check some of the fabulous primers like:

Numbuzin No.3 Porcelain Base-skip Tone Up Beige 50ml

Numbuzin No.2 Goodbye Redness Derma Tone Up 50ml

Heimish Artless Glow Base SPF 50+ PA+++ (40ml)

Overall, Korean makeup tends to be more dewy and aims for a natural look. Survive the day with a flawless skin use CC cushion like Heimish Artless Perfect Cushion SPF50 PA+++

Why do Koreans prefer BB creams and cushion foundation?

BB creams and cushion foundations have gained popularity among Koreans (both women and men) due to their ability to offer a natural, radiant complexion, ease of application, and long-lasting coverage. Additionally, they prove to be a great choice for individuals with oily skin, as cushion foundations assist in absorbing surplus oil. Want a “no makeup” makeup? Check our Korean BB creams from Purito or Heimish?

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    PURITO Cica Clearing BB Cream

    Purito Cica Clearing BB Cream available in 6 shades is here to become your new, makeup addiction. It provides a natural and radiant finish and strengthens the skin barrier. It gently absorbs into the skin and has a long-lasting formula. This product...

  • Klairs

    Klairs Illuminating Supple Blemish Cream 40ml

    This illuminating smart colour BB cream is a multifunctional skincare and makeup product. It covers and evens the skin tone whilst protecting the skin from sunlight. Its creamy formula does not create dry patches or a cakey look. This amazing BB cream...

  • Heimish

    Heimish Artless Glow Base SPF 50+ PA+++ (40ml)

    Heimish Artless Glow Base SPF 50+ PA+++ is a makeup primer and a hydrating sun cream in one. This product provides the skin with a makeup which hydrates the skin hydration, provides brightening effect and sun protection. The Heimish Artless Glow Base...

  • Etude House

    Etude House Fixing Tint

    Etude House’s Fixing Tints are matte yet hydrating with a lightweight finish that sits comfortably on the lips. You do not have to worry about staining your clothes or mask with these transfer-proof lip tint. Apply and dry for 60 seconds, then...

  • Rom&nd

    Rom&nd Glasting Melting Balm

    Discover the Rom&nd Glasting Melting Balm, a true savior for your lips. This moisturizing balm is enriched with plant-based moisturizing oils that keep your lips hydrated throughout the day, without any dryness. Experience the magic of...

  • House of HUR

    House of HUR Moist Ampule Blusher

    Elevate your makeup game with House of HUR Moist Ampule Blusher, your key to a radiant, hydrating flush of color. This revolutionary ampoule-type blusher, akin to a skincare essence, gently melds into your skin, delivering a watercolor-like pigmentation...