Originally, I bought this eye cream because it's an alternative to retinol and I've always reacted poorly to retinol; burning, dryness, sensitivity. However, with the Wonder HaruHaru Wonder Black Rice Bakuchiol Eye Cream I've experienced none of those. It glides on, has a good consistency, no fragrance and lasts a while. You only need one pump spread between both under eyes but I like to use an extra one and apply to other problem areas. I'm still relatively young (29), so won't really see the long term benefits of using this cream yet but as my skin feels hydrated and hasn't had a poor reaction to it, it's a 5 out of 5 for me.