New launch means
Karolina: What is the meaning of your brand, By Wishtrend?
PR Team: ‘By Wishtrend’ means it got its start from Wishtrend, a global e-commerce channel operated by Wishcompany Inc. A key characteristic of our brand is that its products were developed to reflect customer feedback, such as concerns about acne and skin care, on Wishtrend (www.wishtrend.com). Much of our products are functional items.
Karolina: How long has it been since
PR Team: Since our launch in 2013, products such as ‘Pure Vitamin C 21.5% Advanced Serum,’ ‘Mandelic Acid 5% Skin Prep Water,’ and ‘Green Tea & Enzyme Powder Wash’ have become best sellers. More recently, we have launched new products including ‘Acid-duo 2% Mild Gel Cleanser’ and ‘Polyphenol in Propolis 15% Ampoule.
Karolina: What were your reasons for, approach to, and philosophy on launching By Wishtrend cosmetics
PR Team: By Wishtrend’s slogan ‘You Asked, We Answered’ really expresses our philosophy well. By Wishtrend is a cosmeceutical brand that listens to the skin-care concerns of our customers and strives to help them. It conducts proprietary research and development to find ingredients and formulas that maximize the products’ benefits while reducing irritation.
By Wishtrend cosmetics features
PR Team: As a brand that was created with a focus on listening to customer concerns, we place tremendous importance on whether our products are actually helping our customers. As such, we believe it is crucial for us to take seriously the opinions and ideas of our customers who ‘communicate’ with us and to bring those ideas out in appealing products. We are indeed investing heavily in this process.
PR Team: In terms of product characteristics, By Wishtrend focuses on maximizing the effective ingredient prescriptions for each beneficial function. Thereby increasing the product’s effectiveness. This is intuitively reflected in the product name so as to make it easily observed by the customers. For instance, the name of a serum that contains a high concentration of pure vitamin C, at 21.5%, is ‘Pure Vitamin C 21.5% Advanced Serum.’
Karolina: How does your brand differ from Western and other Korean brands?
PR Team: We don’t necessarily think about the differences between our brand and Western brands. But I think that the fact that we are based in Seoul can work to express our brand to some extent. Seoul is among the fastest-moving cities in the world and has one of the most developed beauty industries. At the same time, our Asian culture still exists at the core, which helps bring out certain elements of ourselves in the brand’s storytelling, visual aspects and preferred ingredients. In particular, the fact that By Wishtrend develops its products based on actually listening to customer feedback is a unique strength regardless of where the company is based.
Karolina: How long does it usually take to see the results and benefits of
PR Team: It varies depending on the type and function of the product, but, for instance, the benefits of a cleanser will be felt immediately. The effect of products used for balancing the skin’s oil content could be realized rather quickly as well, within two to three days.
If the customer hadn’t used the same product in the past, exfoliating products are likely to show results in a few days, and vitamin products within two weeks. Results of other functional products might vary depending on the individual user. R
Karolina: In which direction is the brand going? What are your plans for the next 3-5 years?
PR Team: We will continue to listen to our customers’ concerns and opinions and strive to provide them with the products they need. To this end, we are constantly creating opportunities to meet our customers directly offline. Recently we met with customers in various countries including Vietnam, the Philippines and Malaysia. We plan to continue to make opportunities to meet our customers and expect these gatherings to be not just encounters in a store. We want them to be a place to discuss products, share concerns and suggest better ideas, which ultimately will be reflected in our products.
Karolina: What are the new products we can expect? What will be their purpose?
PR Team: We showcased three new products at the end of last year: ‘Acid-duo 2% Mild Gel Cleanser,’ ‘Polyphenol in Propolis 15% Ampoule,’ and ‘Clear Skin Shield Patch.’ This year, we plan to launch more products in various categories that have been requested by our customers. We’re working toward a well-timed launch.
PR Team: Perhaps the most meaningful thing for us is knowing that we are sharing empathy with our customers through our products. We hope to make our customers’ lives richer and happier by bringing the good things that we have experienced into our products and by delivering our inspiration to our customers in a positive way through the brand.
Discover By Wishtrend here.