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K-beauty is constantly evolving. Not only traditional 10-step skin routine is moving towards minimalistic skin rituals (check our blog post on "Cream skin") but it also becoming more sustainable. Here are the top K-beauty trends we suggest you check in 2021.Vegan-friendly & sustainable beautyWe are so proud we can share more and more successful stories of companies that are taking actions towards sustainable beauty. They present a more consc…

You do not need to be a vegan to add vegan-friendly skincare to your routine. With our curated selection of natural products, you can make vegan skincare part of your lifestyle. From vegan cleansers, exfoliators and toners to moisturisers and SPFs, we have you covered. Our 3rd Veganuary may encourage you to explore more. Here is all you need to know about the topic.What is vegan skincare?Celimax Noni AmpuleFollowing a vegan lifestyle doesn’t need…

Colder weather is a well-known cause of dry and dull-looking skin. This requires creating skin defense rituals. Instead of applying thick creams add an ampoule or a serum. But which serum or ampoule is for you?Why should you use serums and ampoules?Ampoules and serums are excellent glow boosters. Selected to address your skin type and skin needs, they will bring desired results without clogging pores or creating a heavy look and film on your ski…

Menopause is still a taboo topic. As the body is going through hormonal changes, the skin may experience significant challenges during this time. A number of women who are directly going through this time in life or their friends and children are asking us for help with creating skin rituals. Some brands directly drop to the "40s and beyond skincare" category. But this is not the case with Klairs and By Wishtrend. Here is our conversation with Wi…

Ageing is one of the biggest skin concerns. Women and men want to age gracefully and keep a youthful look for as long as possible. We are frequently asked to create anti-ageing skincare routine. Here are the top tips for people in their 20s, 30s and 40s on the top products from Wishtrend. Who is better to explain the properties of the products than Wishtrend team themselves?Skin ageingWishtrend Team: As all of you know, ageing is a part of life.…

Before you start rolling your eyes and say: “Great! A new trend that I have no time for!”, just pause and spend these 4 minutes reading about this incredible minimalistic beauty trend. Why? Because “cream skin” is probably the most achievable K-beauty skin regime.What is “Cream Skin”?“Cream skin” is the effortless way in achieving a dewy ‘glow’ and radiance.The trend promotes getting rid of a multi-step skincare regime and encourages to rely on a…