Interview with Ann Son, the Woman Behind Kosmetic Immunity By Jkosmmune
21st Jul 2019
Today is one of those days which make us all at Skinsider proud to be in the skincare industry. We have an opportunity to bring, Kosmetic Immunity by JKosmmune, the unique and amazing products which we truly believe in after months of testing.
JKosmmune, know as Kosmetic Immunity by JKosmmune is our latest addition. Recommended by Renee, aka Gothamista as one of the jewels among the skincare products, just like Urang, became our obsession.
In May, I traveled to Rockville in Washington D.C. to meet President of this K-beauty company, Ann Son. Here are few words from Ann about her journey, products and plans for the future!
History of JKosmmune
Karolina: How long has it been since you started the company and launched the brand?
Ann : The company was established in Rockville, Maryland in April 2017 and the brand was launched in August 2017. We have been on an amazing journey for the past two years.
Karolina: Why name Jkosmmune?
Ann : “Jkosmmune” is a combination of three words;
The “JK” is a nod to its pharmaceutical parent company, JK BioPharma Solutions, where our beta glucan was first developed. “KOS” is short for Korean cosmetic, and “MMUNE” for immunity. It’s pronounced J-Cos-Munn”. Since it was difficult to pronounce correctly, we have decided to use the new brand name “Kosmetic Immunity” for the new line. Hence, we can deliver the same concept in a clearer and easier way.
Philosophy of the brand
Karolina: Sounds amazing. What were your reasons for, approach to, and philosophy on launching the cosmetics?
Ann : Beyond Simple, we are the first immunity-boosting skincare product. Our mission is to help everyone achieve a boost in skin health and wellness with patented technology. Our promise is all our products are formulated with natural ingredients. We will make clear what questionable ingredients are excluded in all of our products.
Karolina: What is the most important feature of your cosmetics?
Ann: We call it mBeta-Glucan, and you’ll call it a miracle-worker. We are featuring the patented technology for extracting the purest, most powerful Beta Glucan in the world.
Karolina: How does your brand differ from other brands?
Ann : We are an extraordinary brand. Our products work from inside the body. Our unique, highly concentrated pure mBeta Glucan molecules penetrate the skin into the epidermis and dermis, protects the skin barrier, boosts the immune system, and rejuvenates your skin.
Kosmetics Immunity by JKosmmune products vs nowadays skin concerns
Karolina: What is/ are the biggest skin concern/ s nowadays?
Ann: We believe that skin problems are not caused by one issue. These problems are complexly linked together. Research reported in the U.S National library of Medicine shows that when our skin is under attack or stressed, it becomes compromised. It can’t perform at its best, which means it can become more prone to irritation or hives. Stress and environmental aggressors can also accelerate the effects of aging upon the skin.
Karolina: How do your cosmetics tackle this/ these issue/s
Ann: Immunity is essentially about protection and defense from any harmfulness. It’s important to understand two facts. First, our skin is our largest organ, an important immune barrier and the first line of defense for our body. Second, glowing, youthful, healthy skin starts with a strong, healthy skin barrier. Our unique, highly concentrated pure mBeta Glucan molecule protects the skin barrier, boosts the immune system and rejuvenates your skin.
Karolina: How long does it usually take to see the results and benefits of your cosmetics?
Ann: Many people might be misled by massive cosmetic advertisements. Our products are not quick fixes, but actually work from inside your body and promise you results. Depending on skin types or regimens, you will feel the difference in 2 weeks of daily use. Based on results from DermaScanC USB Clinical study, mBetaGlucan improves skin firmness by almost 20%, boosts collagen levels in the skin byup to 20% with daily use for 8 weeks.Also. It has been clinically proved that mBeta Glucan is 20% more hydrating than Hyaluronic Acid and it improves moisture levels in the skin by more than 15% in 4 weeks.
Future of the company
Karolina: In which direction is the company/ brand going? What are your plans for next 3-5 years?
Ann: We strongly believe in the harmonious relationship between nature and our skin. From there, Clean-Beauty is our starting and ending point. Our patented technology and the benefits of mBeta Glucan, are truly an innovation in skincare. We’d like to introduce “the immunity-boosting skincare” to European and Asian markets in the future.
Karolina: What are the new products we can expect? What will be their purpose?
Ann: We’ll be introducing a superior, long-lasting moisturization called Ceramide Protective Cream. Consisting of 50% beta glucan, this cream reinforces and recover skin barrier from everyday environmental stressors by working on every layer of the skin. It has multiple benefits; collagen-boosting to help fight wrinkles, regenerative and anti-aging benefits, brightening power to reduce redness and discoloration.
Companies vision
Karolina: How do you want customers to remember your brand?
Ann: We would like our customers to see the actual results that they have been looking for. We’d want to be remembered by our customers as a trustworthy company that’s making genuine products for everyone.
Ann on challenges in creating the products
Karolina: What obstacles did you face as a female entrepreneur and how did you overcome it?
Ann: This is not just for me, but for all hardworking women. Being a competent entrepreneur and proud mom, I had to work-life balance. There is always a soft spot in my heart for my children. This is something like the light and shadow I have. I felt like I was working in the bright light at work but at the same time I was standing in shadow feeling guilty for my children. “I’m not giving them enough love and time that they deserve, am I?” this question mark always tailed me around until I finally realized that you can’t juggle while holding one thing only. What I learned was to adjust my energy and time wisely to keep the balance of work and family, so that I don’t drop any balls from my hands. This is still an ongoing juggle that I’m still working on happily.
The moment that made you proud
Karolina: What was the one memorable moment in creating this brand that you are proud of?
Ann: Before an official product launching, we shared samples to family, relatives and friends. Over 90% of them was surprised by our products and proved that these products WORK. They asked us to take preorders which we didn’t even plan for at that moment. One day, one of my friends called me with an excited voice. I gave her dry-sensitive lotion for her 3year old daughter who was suffering from severe eczema. “Every night was a sleepless pain for me and my daughter, but since I’ve been putting this lotion on her, she stopped complaining about her itchiness. This is something like magic! you got to put in the market!” I still recall that moment and her voice and this is where my faith strongly set in.
Leadership advice
Karolina: What is the one advice you would give to other female entrepreneurs?
Ann: This is for all female entrepreneurs, proud daughters, strong mothers, and wise wives out there.
Turn on the light in your heart, this will be your torch when you’re lost in the dark. Hold it tight, it will lead you to the way out. You might face countless walls in your journey. But they are many ways to climb them, break them or go around them. You need to reveal your own strengths and use them wisely. Keep marching with your faith and strong consistency, then you will see what you pictured one day.