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Before you start rolling your eyes and say: “Great! A new trend that I have no time for!”, just pause and spend these 4 minutes reading about this incredible minimalistic beauty trend. Why? Because “cream skin” is probably the most achievable K-beauty skin regime. What is “Cream Skin”?“Cream skin” is the effortless way in achieving a dewy ‘glow’ and radiance.The trend promotes getting rid of a multi-step skincare regime and encourages to rely on…

November is a Healthy Skin Month, and we want to use this opportunity to share with you some of the skin facts. Why? It is all about knowledge and a safe approach to skincare which makes all the difference. Some of the skin facts are helping in understanding your body and also may help to change your habits.Here are some of our favourite skin facts:Skin FactsThe average adult has approximately 16 – 22 square feet of skin.Skin accounts for 12%~15%…

Colder weather can make your skincare rituals tricky. Sometimes it is hard to keep the skin hydrated and balanced. This means we start experimenting with products that first overfeed our skin and then we dry it out again when it starts breaking out. So how to sort out skin regimen for the current weather? Here are our suggestions on how to keep your skin happy.Each skin type will need some tweaks and small changes, but these tips can be applied t…

Propolis is one of those ingredients which has a very strong presence in Korean skin rituals.For centuries it was used as a brilliant moisturising ingredient that has anti-septic properties.Recent additions to our offer from By Wishtrend, COSRX and iUnik hinted us to write a little bit more about this amazing ingredient and how it can help your skin achieve the smooth look and even texture.What is propolis?Propolis, also known as bee glue, is a n…