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K-beauty is constantly evolving. Not only traditional 10-step skin routine is moving towards minimalistic skin rituals (check our blog post on "Cream skin") but it also becoming more sustainable. Here are the top K-beauty trends we suggest you check in 2021.Vegan-friendly & sustainable beautyWe are so proud we can share more and more successful stories of companies that are taking actions towards sustainable beauty. They present a more consc…

Colder weather is a well-known cause of dry and dull-looking skin. This requires creating skin defense rituals. Instead of applying thick creams add an ampoule or a serum. But which serum or ampoule is for you?Why should you use serums and ampoules?Ampoules and serums are excellent glow boosters. Selected to address your skin type and skin needs, they will bring desired results without clogging pores or creating a heavy look and film on your ski…

Before you start rolling your eyes and say: “Great! A new trend that I have no time for!”, just pause and spend these 4 minutes reading about this incredible minimalistic beauty trend. Why? Because “cream skin” is probably the most achievable K-beauty skin regime.What is “Cream Skin”?“Cream skin” is the effortless way in achieving a dewy ‘glow’ and radiance.The trend promotes getting rid of a multi-step skincare regime and encourages to rely on a…

November is Healthy Skin Month during which we will try our best to share with you some skin facts and tips. Recently we caught up with the Purito R&D team to talk about their tips for healthy skin during autumn/winter.Purito CosmeticsKarolina: What are your daily beauty tips for the upcoming autumn/winter season?Purito Team: The first step to healthy skin is hydration. During the colder days, the deep hydration and moisturization of the skin are…

Do women and men of colour need special skincare products? This is probably one of the most frequent questions we receive from you.Skin is the body’s largest organ and we all want it to be in good condition and shape. When it comes to skincare needs, no matter what your ethnic background is, you need to nurture the skin, provide it with antioxidants, vitamins. However, depending on your skin colour, you may struggle with some of the skin issues m…