PURITO’s New Actives: Azelaic & Kojic Acid vs TXA & Retinal
Posted by Skinsider Team on 5th Feb 2026
Why actives matter in modern K-Beauty skincare
In Korean skincare, active ingredients are used strategically - not aggressively. Instead of over-exfoliating or overwhelming the skin, K-beauty focuses on combining proven actives with barrier-supporting ingredients to deliver results while maintaining skin comfort.
With the launch of these two new PURITO serums, the brand offers targeted solutions for uneven tone, blemishes, pigmentation and early signs of ageing - using carefully balanced concentrations of azelaic acid, kojic acid, tranexamic acid (TXA) and retinal.
Let’s break down what each serum does, who it’s best for, and how to use it correctly.
PURITO Azelaic Acid 10 Kojic Tea Tree Serum
Key actives and what they do
This PURITO azelaic acid serum is designed for skin that needs clarity, balance and gentle brightening.
- Azelaic acid (10%) - Helps reduce blemishes, redness and uneven texture while supporting clearer-looking pores. Suitable for long-term use.
- Kojic acid (1,000 ppm) - Supports brightening and helps improve post-acne marks and uneven skin tone.
- Tea tree leaf water (10%) & tea tree oil (50 ppm) - Provide antibacterial and soothing support for breakout-prone skin.
- Niacinamide & glutathione - Improve overall tone, support the skin barrier and reduce dullness.
Best for which skin types?
- Acne-prone skin
- Oily or combination skin
- Skin with post-breakout marks
- Redness-prone or uneven tone
How to use
Apply in the evening after cleansing and toning. Start with once daily or every other night if your skin is sensitive. Follow with a calming moisturiser.
SPF is essential during the day, even in winter.
PURITO TXA 6 Niacinamide 10 Retinal Serum
Key actives and what they do
This serum is a more advanced, multi-tasking formula combining brightening and skin-renewing actives.
- Tranexamic acid (TXA 6%) - Helps reduce pigmentation, dark spots and uneven tone while being gentle on the skin barrier.
- Niacinamide (10%) - Supports brighter-looking skin, refined texture and improved barrier strength.
- Retinal (25 ppm) - Vitamin A derivative that supports skin renewal, smooths texture and helps with early signs of ageing.
- Ceramide NP, centella, allantoin & probiotics - Soothe, hydrate and minimise irritation.
Best for which skin types?
- Normal to combination skin
- Skin with pigmentation or dullness
- Early signs of ageing
- Uneven tone without active breakouts
How to use
Use only in the evening, 2-3 times per week to start. Apply after cleansing and toning, followed by a nourishing moisturiser.
Always use broad-spectrum SPF the following day.
Azelaic & Kojic vs TXA & Retinal - Which PURITO Serum Should You Choose?
How to Use Active Serums Safely
- Use one active serum at a time
- Avoid combining with other strong acids in the same routine
- Introduce new actives gradually
- Always apply SPF during the day
- Support your routine with a barrier-repairing moisturiser
Targeted Actives, Thoughtful Formulation
PURITO continues to show that effective skincare doesn’t need to be aggressive. Whether you choose the azelaic acid and kojic acid serum for clarity or the TXA and retinal serum for tone and renewal, both formulas reflect a modern K-beauty approach: results with respect for the skin barrier.
