Blog - Korean Skincare Tips, Guides and Insights

Exfoliating acids help remove dead skin cells, smooth texture, and brighten your complexion. They differ in how deeply they penetrate the skin and which skin concerns they target. Choosing the right acid can make a big difference in your routine. What is a AHA? Alpha Hydroxy Acids (AHAs) are water-soluble and work mainly on the skin’s surface. They’re great for dry, dull, or uneven ski …

Why actives matter in modern K-Beauty skincare  In Korean skincare, active ingredients are used strategically - not aggressively. Instead of over-exfoliating or overwhelming the skin, K-beauty focuses on combining proven actives with barrier-supporting ingredients to deliver results while maintaining skin comfort.  With the launch of these two new PURIT …

Knowing your skin type is crucial for building an effective skincare routine. Dry and dehydrated skin may look similar, but the causes, treatments, and ingredients that work best differ. Understanding the distinction can save you from wasting time and money on products that don’t address your skin’s real needs. Dry Skin vs. Dehydrated Skin Dry skin is a skin type. It occurs when your s …

Hyperpigmentation — whether from acne scars, sun damage, or uneven skin tone is one of the most common skincare concerns. While ingredients like vitamin C, niacinamide, and arbutin help brighten skin, tranexamic acid has emerged as a powerful and gentle option for targeting stubborn dark spots and discoloration. In this guide, we’ll explain what tranexamic acid does, how to use it safe …

If you’re a fan of Korean skincare, you’ve probably come across snail mucin—a star ingredient in many K-beauty products. Known for its transformative benefits, snail mucin has become a must-have for anyone looking to achieve the glowing, dewy skin that Korean beauty is famous for. But what exactly is snail mucin, and why is it so popular in Korean skincare? Let’s dive into …

Acne scars can be stubborn and frustrating, but the right skincare routine can make a noticeable difference over time. Korean skincare is known for its gentle yet highly effective formulas, often packed with natural extracts, brightening agents, and hydrating ingredients that work synergistically to improve skin texture and fade scars. Today, we’re comparing two of the best Korean serums spe …

Teenage skin experiences a lot of change - hormones, stress, lifestyle and even school schedules can influence how it behaves. This is why teen skincare should focus on being gentle, balanced and minimal. Young skin usually does not need strong acids, retinoids or complex routines. Instead, simple steps and moderate ingredients are often the most effective.& …

If you’re a skincare enthusiast or someone looking to upgrade their daily routine, you’ve probably heard the buzz about PDRN skincare. Known for its skin-regenerating and anti-inflammatory properties, PDRN is taking the beauty world by storm. But what if you’re vegan or prefer plant-based options? Enter PURITO Oat PDRN Gentle Refining Toner, a Korean vegan alternative that’ …