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SPF every day, all year round! This is the best skincare advise we can give. From broad spectrum protection from UV rays and environmental stressors that prevents hyperpigmentation, to its amazing anti-ageing properties, sun cream is a must have skincare product. We had the great chance to ask a few questions to the CEO of one of cult K-beauty brands, Thank You Farmer. Time to discover beauty inside and learn more from the creator of som…

Did you know that Haruharu means ‘Everyday’ in Korean? This fits well with the HaruHaru Wonder brand’s message. They’re focused on formulating products you can use as part of your daily ritual. They also focus on the essentials and strive to provide a simplified, fundamental routine to keep the skin balanced and healthy. We had an amazing opportunity to ask Jae Won Jeong, the Founder and CEO of HaruHaru Wonder a few questions. Time to discov…

Ageing is one of the biggest skin concerns. Women and men want to age gracefully and keep a youthful look for as long as possible. We are frequently asked to create anti-ageing skincare routine. Here are the top tips for people in their 20s, 30s and 40s on the top products from Wishtrend. Who is better to explain the properties of the products than Wishtrend team themselves?Skin ageingWishtrend Team: As all of you know, ageing is a part of life.…

We are extremely glad to share with your our latest interview. It is our great pleasure to introduce to you Jinwoo Kim, the CEO of Isntree.History of IsntreeKarolina: Thank you so much for finding the time to have a chat with us. It is always great to hear a story of the brand so let’s cover the basics. How long has it been since you started the company and launched the brand?Jinwoo Kim: Korea implemented the Cosmetics Ingredient Labeling System…

Beauty of Joseon is an amazing brand that uses the knowledge and wisdom of hanbang medicine to create effective skincare products. We had a chance to catch up with the brand. Here is your inside information about the brand.Pillars of the Cheongjeon, the main hall, of the Royal Shrine in SeoulHistory of Beauty of JosenKarolina: Thank you for finding the time to share with us your story. Let’s start with a little bit of history? What us the story o…