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K-beauty is constantly evolving. Not only traditional 10-step skin routine is moving towards minimalistic skin rituals (check our blog post on "Cream skin") but it also becoming more sustainable. Here are the top K-beauty trends we suggest you check in 2021.Vegan-friendly & sustainable beautyWe are so proud we can share more and more successful stories of companies that are taking actions towards sustainable beauty. They present a more consc…

You do not need to be a vegan to add vegan-friendly skincare to your routine. With our curated selection of natural products, you can make vegan skincare part of your lifestyle. From vegan cleansers, exfoliators and toners to moisturisers and SPFs, we have you covered. Our 3rd Veganuary may encourage you to explore more. Here is all you need to know about the topic.What is vegan skincare? Celimax Noni AmpuleFollowing a vegan lifestyle doesn’t ne…

Colder weather is a well-known cause of dry and dull-looking skin. This requires creating skin defense rituals. Instead of applying thick creams add an ampoule or a serum. But which serum or ampoule is for you?Why should you use serums and ampoules?Ampoules and serums are excellent glow boosters. Selected to address your skin type and skin needs, they will bring desired results without clogging pores or creating a heavy look and film on your ski…

Menopause is still a taboo topic. As the body is going through hormonal changes, the skin may experience significant challenges during this time. A number of women who are directly going through this time in life or their friends and children are asking us for help with creating skin rituals. Some brands directly drop to the "40s and beyond skincare" category. But this is not the case with Klairs and By Wishtrend. Here is our conversation with Wi…

Before you start rolling your eyes and say: “Great! A new trend that I have no time for!”, just pause and spend these 4 minutes reading about this incredible minimalistic beauty trend. Why? Because “cream skin” is probably the most achievable K-beauty skin regime. What is “Cream Skin”?“Cream skin” is the effortless way in achieving a dewy ‘glow’ and radiance.The trend promotes getting rid of a multi-step skincare regime and encourages to rely on…

What can I do to prevent neck wrinkles? This is one of the most frequent questions we receive from you. And here are our tips and take on this topic.What causes neck sagging?The skin on your neck is more delicate than you think. It is thinner, making it more prone to ageing than other parts of the body. What is worse, cumulative sun exposure over time has always been the main reason of premature ageing on the neck.Fewer sebaceous glands mean also…