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Have you heard of the latest buzzword taking over TikTok? It's called "skin flooding," and it's causing a stir in the world of skincare. If you're someone who's struggling with dry, itchy skin and looking for a way to give it the hydration it needs, then you're in luck. In this article, we'll be exploring everything you need to know about skin flooding, including how to layer your skincare …

SPF every day, all year round! This is the best skincare advise we can give. From broad spectrum protection from UV rays and environmental stressors that prevents hyperpigmentation, to its amazing anti-ageing properties, sun cream is a must have skincare product. We had the great chance to ask a few questions to the CEO of one of cult K-beauty brands, Thank You Farmer. Time to discover bea …

What skincare products you and I need will differ depending on many factors. When you look at all the different products and options out there, you can easily feel overwhelmed and end up in a situation where you don’t want to make a mistake buying new skincare products. The truth is that figuring out what skincare products you need is easier than you think. You don’t have to spend all day …

K-beauty is constantly evolving. Not only traditional 10-step skin routine is moving towards minimalistic skin rituals (check our blog post on "Cream skin") but it also becoming more sustainable. Here are the top K-beauty trends we suggest you check in 2021.Vegan-friendly & sustainable beautyWe are so proud we can share more and more successful stories of companies that are taking actions tow …

Colder weather is a well-known cause of dry and dull-looking skin. This requires creating skin defense rituals. Instead of applying thick creams add an ampoule or a serum. But which serum or ampoule is for you?Why should you use serums and ampoules?Ampoules and serums are excellent glow boosters. Selected to address your skin type and skin needs, they will bring desired results without clogging p …

Before you start rolling your eyes and say: “Great! A new trend that I have no time for!”, just pause and spend these 4 minutes reading about this incredible minimalistic beauty trend. Why? Because “cream skin” is probably the most achievable K-beauty skin regime. What is “Cream Skin”?“Cream skin” is the effortless way in achieving a dewy ‘glow’ and radiance.The trend promotes getting rid of a mu …

November is a Healthy Skin Month, and we want to use this opportunity to share with you some of the skin facts. Why? It is all about knowledge and a safe approach to skincare which makes all the difference. Some of the skin facts are helping in understanding your body and also may help to change your habits.Here are some of our favourite skin facts:Skin FactsThe average adult has approximately 16 …

November is Healthy Skin Month during which we will try our best to share with you some skin facts and tips. Recently we caught up with the Purito R&D team to talk about their tips for healthy skin during autumn/winter.Purito CosmeticsKarolina: What are your daily beauty tips for the upcoming autumn/winter season?Purito Team: The first step to healthy skin is hydration. During the colder days, the …