At the beginning of 2017, the Beauty Shortlist named Klairs as ‘the best natural/ organic international skincare brand’, as awarded by the most influential British beauty bloggers. Klairs products help to improve the skin’s elasticity and quickly soothe irritated skin to create healthier, stronger skin. The brand recognises the beauty of the earth and, as a result, is respectful of the environment. The products are simple, containing only the most necessary ingredients. They are free from colourants, alcohol, parabens, and artificial fragrances; after all, balance is everything.