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Why Moisture is Good for Every Skin Type(Post)
One of the most visible results of following the k-beauty routine is radiant skin. Daily moisturising is crucial to achieving this desired by many of us goal. For a very long time, we associated mois ...
Aprilskin Skincare Explained – The Power of Natural K-Beauty Innovation (Post)What Is Aprilskin? Aprilskin is a South Korean beauty brand founded in 2014, inspired by the idea of renewal and fresh beginnings. The name “April” symbolises spring and new l ...
Tranexamic Acid for Skin: What It Is, How It Works & the Best K-Beauty Products(Post)What is Tranexamic Acid? Originally developed to treat excessive bleeding, tranexamic acid is a synthetic derivative of the amino acid lysine. In the world of skincare, it’s become a go-to ingr ...
Are You Over-Cleansing Your Face?(Post)In Korean skin care, we hear a lot about squeaky-clean skin. We talk about the importance of keeping skin clean before applying cosmetics. However, a valid question has been raised whether there is a ...
The Power of Propolis & Honey in Skincare: Nature’s Glow Boosters(Post)In recent years, I’ve found myself reaching more and more for skincare products that not only deliver visible results but are also inspired by nature. One of my favourite ingredients is honey.
Interview with Purito on Transparency(Post)We love to offer you new products and always strive to bring you closer to the brands and people who create and drive the philosophy of each skincare brand we launch. PURITO believes in transparency ...
Don't Believe These Pore-Sized Myths: Separating Fact from Fiction for Flawless Skin(Post)Many myths surround pores, which can lead to confusion about how to care for them properly. In this blog post, we'll debunk some of the most common myths about pores so that you can take better care ...
Defying Photoageing: Korean Skincare's Anti-Ageing Secrets(Post)Photoageing is a phenomenon that occurs when the skin ages prematurely due to prolonged sun exposure and harmful UV radiation. In this blog post, we will delve into the causes of photoageing, explore ...
Interview with Beauty of Joseon on Reinterpreting Beauty(Post)Beauty of Joseon is an amazing brand that uses the knowledge and wisdom of hanbang medicine to create effective skincare products. We had a chance to catch up with the brand. Here is your inside info ...
Teen Skincare: Why Gentle, Simple Routines Matter (Post)Teenage skin experiences a lot of change - hormones, stress, lifestyle and even school schedules can influence how it behaves. This is why teen skincare should focus on being gent ...
The Best Korean Moisturisers for Oily Skin: Balance Without the Shine(Post)Oily skin can be both a blessing and a curse. While excess sebum helps preserve youthful-looking skin for longer, it can also lead to clogged pores, breakouts, and that dreaded midday shine. If you f ...
Ingredient Spotlight: Matcha in Korean Skincare – A Green Tea Discovery in K-Beauty(Post)Matcha has long been celebrated in traditional Japanese tea culture, but in recent years it has become a rising star in the world of wellness, social media and Korean skincare. As K-beauty continues ...