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Interview with Michelle Kim, CEO of Iunik(Post)
Your new natural and organic skincare heroes are here. We are extremely excited to introduce to you a new natural and clean brand, IUNIK. During my last visit to Seoul, I had a great opportunity to m ...
Everything You Need to Know About Snail Mucin: The K-Beauty Skincare Wonder(Post)If you’re a fan of Korean skincare, you’ve probably come across snail mucin—a star ingredient in many K-beauty products. Known for its transformative benefits, snail mucin has becom ...
What Is PDRN in Korean Beauty? Exploring Medicube's Salmon DNA Skincare Line(Post)Skincare enthusiasts are buzzing about PDRN, or polydeoxyribonucleotide, a regenerative ingredient derived from salmon sperm DNA. Despite its unusual origin, PDRN has gained popularity for its skin-r ...
K-Beauty's Latest Obsession: The Buzz about Bakuchiol - A Plant-Based Alternative to Retinol(Post)Are you looking for a natural and gentle way to achieve smoother, more youthful-looking skin? Look no further than Bakuchiol! This plant-based ingredient is the latest buzz in the world of Korean ski ...
An Interview With Alex Song, Brand Manager of Dear, Klairs(Post)During my visits in Seoul, I have a chance to talk to our partners and experts in k-beauty industry. I find it extremely important to learn as much as possible to start new co-operations in Korea whi ...
All You Need To Know About COSRX(Post)Any Korean skincare enthusiast will probably come across COSRX products sooner or later. Within only a few years COSRX became a cult Korean skincare brand and achieved the status of a global skincare ...
Winter SPF Challenge: 4 Reasons Daily Sunscreen is Vital(Post)We all understand the importance of sunscreen in maintaining healthy and youthful-looking skin, yet we sometimes neglect it due to various reasons. Whether it's a busy morning or the misconception th ...
Matte and Protect: The Magic of Beauty of Joseon Sunscreen Stick (Post)Tired of shiny and heavy SPF creams? Discover an alternative that not only provides effective sun protection but also leaves a matte finish. Meet the Beauty of Joseon Matte Sun Stick: Mugwort + Camel ...
Unlocking Your Best Skin: The Benefits of Azelaic Acid, Featuring Nineless K-Beauty (Post)In the ever-evolving world of skincare, finding that hero ingredient that truly tackles multiple concerns can feel like striking gold. Enter azelaic acid, a naturally derived powerhouse that's been q ...
From Acne Struggles to Skincare Success: The Inspiring Story Behind K-beauty brand Hamel(Post)Discover the inspiring journey behind Hamel, the Korean skincare brand transforming the beauty industry. Born from a personal struggle with cystic acne, Hamel’s founder turned a quest for effec ...
How do I take care of my scalp skin? Top scalp skincare tips(Post)We spare loads of time talking about skincare but what about scalp care? Just like in skincare, it's easy to get things wrong when it comes to your scalp and hair care. Yes, we all have tendency forg ...
Is Exfoliating Good for Acne?(Post)Acne, sporadic or chronic can impact the way we look and feel. Achieving breakout-free skin may be a lengthy process but there are products and treatments that can help you in achieving this goal. Ar ...