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Do It the Korean Way! Beauty Rules to Live By(Post)
Before we explore the most famous 10 step Korean beauty routine, I believe it is worth mentioning the beauty rules Korean women live by. Here is the list of most important beauty rules to think about ...
Korean SPF Decoded: What the Numbers Really Mean(Post)SPF Ratings, Broad Spectrum, and UVA vs. UVB Protection Explained When it comes to sun protection, many of us focus on the SPF number alone but that’s only part of the story. Understanding SPF, ...
The Ultimate Guide to Beauty of Joseon Sunscreens: Rice + Probiotics vs. the New Aqua Formula(Post)When it comes to sun protection, Beauty of Joseon continues to deliver innovative formulas that not only protect but also nourish the skin. The brand’s sunscreens are loved for their lightweigh ...
Top 5 Beauty of Joseon Products to Try(Post)When it comes to skincare, Korean beauty brands consistently set the benchmark for innovation and effectiveness. Among these, Beauty of Joseon has earned a reputation for combining traditional herbal ...
Winter SPF Challenge: 4 Reasons Daily Sunscreen is Vital(Post)We all understand the importance of sunscreen in maintaining healthy and youthful-looking skin, yet we sometimes neglect it due to various reasons. Whether it's a busy morning or the misconception th ...
Interview with Sanghyun Kim, CEO of Abib Cosmetics(Post)During my visits to Seoul, I have a chance to talk to our partners and experts in the k-beauty industry. I find it extremely important to learn as much as possible to start new co-operation in Korea ...
Mineral vs Chemical Sunscreen – What’s the Difference?(Post)Choosing the right sunscreen can feel overwhelming, especially with so many options on the market. One of the first questions you might encounter is: mineral or chemical sunscreen – what’ ...
Defying Time: 4 Powerful K-Beauty Anti-Ageing Products to use in your 20s(Post)Your 20s mark a crucial period for setting the stage for a lifetime of radiant skin. In this quest for timeless beauty, incorporating potent anti-ageing products becomes your secret weapon. Why wait ...
Behind the Beauty: An Exclusive Interview with Rovectin's CEO Sungsoo Lee(Post)As the beauty industry continues to evolve, it's essential to take a closer look at the brands that are driving innovation and setting new standards. Rovectin is one such brand that has been gaining ...
K-Beauty Goes Hollywood: Selena Gomez Spotted Using Dr. Althea(Post)Selena Gomez and her makeup artist know that the key to any flawless makeup look is luminous, healthy skin. And they’ve mastered the art of combining Hollywood glam with K-beauty’s signat ...
Matte and Protect: The Magic of Beauty of Joseon Sunscreen Stick (Post)Tired of shiny and heavy SPF creams? Discover an alternative that not only provides effective sun protection but also leaves a matte finish. Meet the Beauty of Joseon Matte Sun Stick: Mugwort + Camel ...
Indoor SPF – Do You Really Need It?(Post)With the growing awareness about skincare, SPF is no longer just something we think about when we step outdoors. But do we need to protect our skin indoors, too? The answer is yes, and here's why! Th ...